THE BRONX - Grammy-winning rapper 50 Cent debuted his new vodka line with an appearance in the Bronx.

The vodka is called Effen.

50 Cent signed bottles for fans at Cross Bronx Liquor and Wine Warehouse before he headed to other liquor stores in Throgs Neck.

The owner of Cross Bronx Liquor and Wine Warehouse says they have purchased more than 100 cases of the vodka, and that they are expecting a big business boost as a result.

50 Cent will return to the city on his promotional tour on May 15.