Anti-dropout campaign to hit Bronx airwaves

Students will get the message to stay in school through a radio campaign announced by education advocates Thursday.The organization Directions for Our Youth is joining

CITY HALL - Students will get the message to stay in school through a radio campaign announced by education advocates Thursday.

The organization Directions for Our Youth is joining forces with LaMega/Amor, Power 105.1 and WBLS to launch the New York City Dropout Prevention Campaign. Ads will air encouraging students to make the grade and radio personalities, such as Deja Vu and Dr. Bob Lee, will visit public schools.

Advocates believe parents play a major role in keeping kids in the classroom, saying learning begins at home.

The ads start airing October 8. Directions for Our Youth will also distribute calendars to underserved schools.

According to the group, about 8,000 Bronx students drop out of high school each year; 20,000 drop out citywide.

advertisement | advertise on News 12

Trending Video

A picture showing White House Counselor Kellyanne Conway 1 Kellyanne Conway's feet on oval office couch heels up outrage
What would you like President Trump to ask 2 Word on the Street: President Trump Congressional Address
President Donald Trump gave his first address to 3 VIDEO: President Trump addresses joint session of Congress, Part 2
A Morris Park Avenue business owner says two 4 Businessman: Broken parking meters cost customers
The Buzz: Affordable housing lottery 5 The Buzz: Affordable housing lottery

advertisement | advertise on News 12

Features

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE