THE BRONX - A cultural campaign could land you tickets to the Tribeca Film Festival at no cost. 

The AT&T store at the Bay Plaza shopping center is just one of the places giving away free tickets on a first come, first serve basis.  

It’s all part of AT&T's "Film For All" giveaway, which aims to bring the experience of the film festival to a broader audience. 

Tickets are being distributed until April 17. The free screenings will take place on April 25, with additional screening coming in June.