THE BRONX - Arthur Avenue and the Belmont section of the borough are featured in NYC & Company's NYCGO Insider Guide.

The guide takes tourists down Arthur Avenue, giving them a look at the plentiful shops and eateries in Little Italy. It also directs visitors to the Bronx Zoo and New York Botanical Garden.

The Bronx Tourism Council says it is excited to be at the forefront of the project.

Business owners in the area say they cannot wait to see what new business the guide helps bring.