THE BRONX - NYC and Company is helping Bronx businesses prepare for the upcoming summer tourism season.

The organization held the Tourism Ready initiative, which helps connect more than 50 Bronx businesses with tour operators and travel media.

Bronx Borough President Ruben Diaz says tourism in the Bronx saw an increase of 14 percent last year.

NYC and Company is the official marketing, tourism and partnership organization for the city of New York.