THE BRONX - Valentine's Day is the busiest day of the year for many Bronx florists.

Columbia Florist in Kingsbridge is open all day for those looking for last-minute gifts for their loved ones.

The shop sells bouquets as well as teddy bears, chocolates and balloons.

Workers say the frigid temperatures aren't stopping many Bronx residents from celebrating the holiday.

News 12 spoke with shoppers who say the gifts are tokens of their appreciation and ones they hope will express what's in their hearts.