THE BRONX - The Bronx's own Little Italy could soon be seeing more tourists from the country of Italy.

NYC & Company, the city's official tourism wing, is boasting about some borough hot spots during an international travel conference in London this week.

Officials say places such as Arthur Avenue, the New York Botanical Garden and the Bronx Zoo make New York City well worth a plane ticket across the ocean.

Some Bronx residents are both surprised and flattered that their home is being boasted about across the globe. Others say they prefer to have more tourists visiting from the rest of the boroughs.