Bronx marks once-a-century date

Many businesses have planned special promotions for today.

Many businesses have planned special promotions for today. (12/12/12)

THE BRONX - It's the 12th day of the 12th month of 2012 and many Bronx residents are hoping the once-in-a-lifetime repetition brings them a little bit of luck.

The rare 12-12-12 date has people all over the world flocking to the chapel, buying lottery tickets or taking part in other superstitions.

Many people in the borough are also spending 12-12-12 by celebrating Fiesta Guadalupana, which happened to fall on the special day. 

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