THE BRONX - The NYPD is on the hunt for an armed man who they say robbed a Williamsbridge bodega in broad daylight.

According to police, the suspect entered Matilda Convenience Grocery on White Plains at around 4 p.m. Saturday, flashed a gun and demanded money. No injuries were reported.

The man is described as being between 45 and 50 years old, and about 5 feet 9 inches tall. He was wearing glasses, black gloves, a waist-length jacket and a black hooded sweatshirt.