BX pop-up coffee shop Mix opens as social experiment on racial identity

A pop-up coffee shop in the Bronx asks customers to identify themselves by race when they place their orders. Rather than call out your name,

Colon is working on possibly making it a

Colon is working on possibly making it a permanent fixture.

THE BRONX - A pop-up coffee shop in the Bronx asks customers to identify themselves by race when they place their orders.

Rather than call out your name, the baristas at Mix then shout out your selected racial identity when your beverage is ready. Vernicia Colon thought up the idea for the pop-up shop as part of her senior thesis at Parsons The New School for Design.

With names like mulatto, half-breed and mutt, some may find the drink options offensive, but Colon says that's the point.

"Everyone needs to feel like they have a place in this society and I just wanted to present a conversation and people can take it where they want to take it," said Colon.

Mix is only supposed to be a three-day social experiment, but due to the positive reaction its gotten, Colon is working on possibly making it a permanent fixture.

advertisement | advertise on News 12

Trending Video

News 12 hit the streets to find out 1 Word on the Street: Favorite U.S President
VIDEO: Scenes from fatal accident 2 VIDEO: Scenes from fatal accident
At least 20 cars were damaged when the 3 2nd-floor parking garage collapses on Jerome Avenue
Fire officials say the parking garage on Jerome 4 2nd-floor garage collapses on Jerome Avenue
Wings Academy came back from a second-half double-digit 5 VIDEO: Wings Academy wins PSAL Borough Championship

advertisement | advertise on News 12

Features

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE