THE BRONX - A Bronx native is one of the new faces of a citywide campaign aimed at fighting against gender identity discrimination.

The movement supports the idea that every New Yorker has the right to use the bathroom consistent with the sex that they identify with.

Starting today,  Alisha King, of the Bronx, and Charlie Solidum, from Brooklyn, are some of the faces of a new campaign by the New York City Commission on Human Rights.

The ads that feature the transgender residents will appear in subway cars, bus stops, phone booths, NYCTV, newspapers and on social media.

The ads are the nation's first government-led citywide ad campaign of its kind, and organizers are hoping it helps people "look past pink and blue."

Since 2002, it has been illegal in New York City to discriminate against an individual on the basis of gender identity or expression, including denying access to bathrooms.

Organizers have created the hashtag #beyounyc where people can follow along with the movement.