Controversial billboard renaming Bronx neighborhood removed

An advertisement rebranding a part of the Bronx community as the Piano District has been taken down. The ad was by the 3rd Avenue bridge

An advertisement rebranding a part of the Bronx community as the Piano District has been taken down.

An advertisement rebranding a part of the Bronx community as the Piano District has been taken down. (12/9/15)

THE BRONX - An advertisement rebranding a part of the Bronx community as the Piano District has been taken down.

The ad was by the 3rd Avenue bridge and Bruckner Boulevard and boasted luxury waterfront living and world class dining.

However, many in the neighborhood voiced their concerns about the advertisement, saying it promoted gentrification.

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