Councilman Joel Rivera: Joel R. Rivera, candidate who shares name, is using deceptive campaign tactics

Councilman Joel Rivera (D-15th) has a bone to pick with similarly named Democratic candidate Joel R. Rivera. The candidate shares the same name and spelling

The candidate shares the same name and spelling as the current councilmember, which may cause confusion to voters on Election Day.

The candidate shares the same name and spelling as the current councilmember, which may cause confusion to voters on Election Day. (6/19/13)

THE BRONX - Councilman Joel Rivera (D-15th) has a bone to pick with similarly named Democratic candidate Joel R. Rivera.

The candidate shares the same name and spelling as the current councilmember, which may cause confusion to voters on Election Day.

Though candidate Rivera has his middles initial “R” on the ballot, his campaign materials do not, leading Councilman Rivera to believe that his practices are deceptive.

"Let people know that you are running and run based on your record," said Councilman Rivera, who is leaving the seat due to term limits.

Also on the ballot for the 15th District are Albert Alvarez, Kenny Augusto, Raquel Batista, Joel Baza, Cynthia Tompkins and Richie Torres.

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