THROGS NECK - The Throgs Neck Merchants Association is giving out loyalty-discount cards to Bronx residents who shop in the neighborhood.

Association members say they plan to hand out more than 1,600 cards to residents who can sign up for the free program online.

The merchants association says it hopes by giving out a discount card, it'll be able to convince people to shop locally and avoid discounts at big-box stores, not just for the holidays, but into the new year.