Doctors at Montefiore Medical Center, teens help prevent HIV using social media during HIV Awareness Month

The project uses Facebook, Instagram and other online outlets to remind people to use condoms and to get tested for HIV.

The project uses Facebook, Instagram and other online outlets to remind people to use condoms and to get tested for HIV. (7/25/13)

THE BRONX - July is HIV awareness month, and people at Montefiore Medical Center are using social media to fight the virus.

A team of doctors, along with several teenage peer leaders, developed a creative way to educate people about HIV. They say they realized that social media, like Twitter, Facebook and Tumblr, is a great way to reach a lot of people, especially young people. The team's project is called "The Sex Word."

Montefiore doctors say they want to reach out to residents because the Bronx has a higher HIV rate than the other boroughs, and the younger population has the highest increasing rates of HIV. About 2-3 percent of people in the borough have HIV, and anything above 1 percent is an extreme level, according to the doctors.

The doctors and peer leaders say they have been able to reach about 6,000-7,000 individuals, and that the informal tone of social media is key to their success. 

More on this topic

Social Media HIV Prevention

HIV Prevention

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