THE BRONX - A new law intended to protect children and pedestrians of all ages by enforcing stricter penalties on reckless drivers is going into effect, just in time for the beginning of the new school year.

The legislation, called "Elle's Law," is named after a 3-year-old girl who suffered permanent brain damage last fall by a driver speeding to get a parking spot.

The driver who struck Elle walked away with a traffic ticket, but under Elle's Law a driver who causes a serious injury to a pedestrian while violating a traffic law will have his or her license suspended for six months. Repeat offenders will part with their license for a year.

Supporters of Elle's Law hope it will encourage drivers to follow traffic rules.