Facebook launches organ donation initiative

A new Facebook initiative unveiled today aims to help save lives.Mark Zuckerberg, the founder of Facebook, wants to use the social media website to help

THE BRONX - A new Facebook initiative unveiled today aims to help save lives.

Mark Zuckerberg, the founder of Facebook, wants to use the social media website to help connect organ donors with people who need life-saving transplants.

"I think that it's a great venue...attracts a younger crowd," says Debra Kramer, of St. Barnabas Hospital.

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