Flames damage sneaker store on East Fordham Road

The fire and smoke ruined merchandise, but no injuries were reported.

The fire and smoke ruined merchandise, but no injuries were reported. (4/17/15)

THE BRONX - A popular Bronx store is in shambles after flames broke out in the basement of its building. 

Firefighters say they had to drill into the floor of the Magic Sneaker shop on East Fordham Road, near Decatur Avenue, early Friday morning, leaving floorboards ripped up near the front. 

Shoes are also strewn everywhere, mannequins are damaged and there are pools of water on the floor. The back of the store appears to be mostly intact, along with neighboring businesses, but all merchandise will need to be replaced due to smoke damage. 

Owner Albert Shaia says he's run the business for 20 years and is still in shock, but is relieved that no one was injured because everything else can be replaced. 

advertisement | advertise on News 12

Trending Video

VIDEO: Suspected gang members arrested in the Bronx 1 VIDEO: Suspected gang members arrested in the Bronx
A video shows a teen being attacked by 2 Video shows teen attacked by group at Luna Park in Coney Island
Woman claims Fitbit exploded on her wrist 3 Woman claims Fitbit exploded on her wrist
Employees at Jacobi Medical Center were treated to 4 VIDEO: Jacobi food truck takeover
Furry Friends for 4/21 - Animals for Adoption 5 Furry Friends for 4/21 - Animals for Adoption

advertisement | advertise on News 12

Features

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE