THE BRONX - A free summer camp held in the Bronx is teaching kids of all ages about different forms of media and how it affects their lives.

The two-week program is run by LAMP, a non-profit organization that was started three years ago. LAMP co-founder Katherine Fry says its mission is to ensure people really understand how the media industry and companies like Facebook and Twitter work.

Fry says students will study the hidden messages within digital media, advertising and commercials and what they mean.

LAMP directors say they would like to offer classes in city public schools and are in talks with the Department of Education.