THE BRONX - A Grammy-nominated Bronx native is being honored while paying tribute to his hometown.

Bachata singer and Grammy nominee Romeo Santos is featured in a commercial walking down Simpson Street in his native Bronx.

The commercial is part of a series produced by Dr. Pepper. The series spotlights celebrities who break the mold. Hip-hop superstar Macklemore was featured in the same commercial series earlier this year.

Bronx residents were impressed that their borough was being featured in a commercial. Some said it was just the kind of publicity the Bronx needs.

"He will help the Bronx get better by making the commercial here," said Alberto Flores, of Morrisania.