THE BRONX - The owner of a Hunts Point car wash is using a giant billboard to help find a missing Bronx man.

The business owner says he saw the story of Eric Cepeda on News 12 last week, and was touched by his best friend’s desperate search to find him.

That’s when he decided to put Cepeda's picture on an electronic billboard for passing cars to see on Bruckner Boulevard.

Police say Cepeda has been missing for more than a week. His friend says he’s also both mentally and physically disabled, and believes he’s trying to find his way home.