(09/08/10) THE BRONX - Businesses in the Bronx are preparing for the Jay-Z, Eminem concert collaboration at Yankee Stadium.

The concerts are set to kick off on Monday but businesses have already started running specials and developing new products in anticipation for the crowds.

Z'Novia has named a special drink after Jay-Z. It says it wanted to make something interesting and sexy so the drink is a concoction of fresh ginger, lime and pineapple juice.

Four other businesses -- Billy's, Stan's, the Dugout and Yankee's Eatery -- are opening up shop for the show. Customers can expect DJs, prizes and music all night in honor of the hip-hop superstars.