Street vendor copes with frigid temps

An outdoor florist adjusted his business Friday plan to counter the cold and capitalize on Valentine's Day business.

An outdoor florist adjusted his business Friday plan to counter the cold and capitalize on Valentine's Day business. (2/12/16)

THE BRONX - An outdoor florist adjusted his business plan Friday to counter the cold and capitalize on Valentine’s Day business.

Lauro Cruz is a curbside flower vendor in Soundview. He says he rented a van to keep his pop-up shop open Friday as temperatures dropped into the teens.

The van helps him keep himself and the flowers from freezing.

Cruz says the cold has driven sales down compared to last year's lead up to Valentine's Day. He plans on staying open until 8 p.m. Friday, well after sunset, to make up business.

advertisement | advertise on News 12

Trending Video

New legislation passed by the City Council will 1 Word on the Street: Bedbugs
South Korea's defense ministry announced the U.S.-South Korea 2 US-South Korea missile defense system aimed at North Korea
4 Rangers riding 3-game winning steak into 2nd round of playoffs
Nordstrom is selling a pair of muddy work 5 The Buzz: $425 Dirty jeans

advertisement | advertise on News 12

More News

A wind chill advisory goes into effect at Weather Update: Wind chill advisory issued for NYC

Temperatures this weekend are expected to be below freezing with a subzero wind chill factor.

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE