THE BRONX - Small business owners in the Bronx are praising an online grocer for its work promoting their brick-and-mortar shops.

FreshDirect says it has partnered with more than 50 Bronx vendors for packaging, catering and sales.

Gino Pacheco, who owns the recently opened Lexa restaurant on 204th Street, says business is booming because of his partnership with FreshDirect. 

He handles catering orders, which helps spread the word about his restaurant, he says.