THE BRONX - Macy's new Backstage Bronx location opened Friday on Fordham Road.

The first 100 customers were given a $10 gift card.

Macy's Backstage offers items at 20-80 percent off the original price compared to traditional Macy's stores.

The outlet store also has free cellphone charging stations and Wi-Fi. Employees say every dressing room in the store contains a three-panel mirror.

The outlet store is the first Macy's Backstage to open in the borough, employing mostly residents.

There are about 65 employees currently working at the store.

The outlet store is looking for people to work the holiday season.