Mass Ideation owner Miguel Sanchez, of the Bronx, had hand in Seinfeld Super Bowl ad

The 35-year-old’s Hunts Point company worked on after-effects for the commercial. (2/4/14)

THE BRONX - A Bronx native had a major role in of one of the most talked about commercials of this year’s Super Bowl. 

Miguel Sanchez owns Mass Ideation, a post-production company that worked on after-effects for the “Seinfeld” ad seen by more than 100 million people on Sunday. 

Sanchez says he was only contacted about the job last Monday, and that his company was working on it right into the Thursday morning prior to its airing. 

Read More: Bronx Top Stories

The 35-year-old Throgs Neck resident started his business in 2009, but says he made a point to bring it back to the Bronx when the innovative BankNote building opened up in Hunts Point in 2012. 

advertisement | advertise on News 12

advertisement | advertise on News 12