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Mass Ideation owner Miguel Sanchez, of the Bronx, had hand in Seinfeld Super Bowl ad

The 35-year-old’s Hunts Point company worked on after-effects

The 35-year-old’s Hunts Point company worked on after-effects for the commercial. (February 4, 2014 3:01 PM)

A Bronx native had a major role in of one of the most talked about commercials of this year’s Super Bowl.

Miguel Sanchez owns Mass Ideation, a post-production company that worked on after-effects for the “Seinfeld” ad seen by more than 100 million people on Sunday.

Sanchez says he was only contacted about the job last Monday, and that his company was working on it right into the Thursday...

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