THE BRONX - Mayor Michael Bloomberg wants New Yorkers to listen up and turn down the volume on their headphones and earbuds.

Bloomberg's administration is planning a social media campaign to warn young people about the risk of hearing loss from listening to music too loudly.

An iPod can hit 115 decibels in volume, but health officials say anything above 85 is not safe. The Centers for Disease Control and Prevention says excessive noise has caused permanent hearing damage in one out of eight children and teens.

A grant from the Department of Health's fundraising branch, along with private funds, will help pay for the campaign.