THE BRONX - The city is ramping up its efforts to combat domestic violence this October.

Mayor Michael Bloomberg unveiled a new, multi-layered campaign called "That's Abuse" as part of Domestic Violence Awareness Month.

The goal is to empower victims of intimate partner violence so that they will seek the help they need. Encouraging posters remind them to call 311 or the city's domestic violence hotline so they can be connected to a number of local services.

The campaign posters are popping up in a number of places throughout the boroughs, including bus stops, subway cars and platforms, and grocery stores.