THE BRONX - March is Colorectal Cancer Awareness Month and one Bronx hospital is trying to get the conversation started.

A giant, colon-like tunnel called the "Rollin' Colon" has been set up at Montefiore Medical Center. The tunnel, which travels the country, is meant to give people a glimpse at what the colon looks like.

"Colorectal cancer is the third leading cause of cancer death in the United States," says David Greenwald, a gastroenterologist.

Greenwald says 150,000 people a year are diagnosed with colon cancer and 50,000 people a year die from the disease, mostly because of late detection.

Patients at the hospital say they appreciate the unique approach to get people talking about colon cancer.

Experts say people should start getting colonoscopies at the age of 50, especially African-Americans. Doctors at the hospital say the procedure is covered by almost all insurance companies, as well as Medicare and Medicaid.