RIVERDALE - A new city campaign is encouraging residents to explore the hidden treasures of the South Bronx and Riverdale.

The goal of the campaign is to get residents to enjoy all that the two neighborhoods have to offer. 

The campaign urges residents to check out local spots such as the unique comic shop Magnum, Riverdale Park along the Hudson River, and Lloyd's Carrot Cake shop.

Ads promoting the campaign will be posted all over the city at bus stops and on cabs.