FORDHAM - Merchants and business owners in the Fordham shopping district are excited about today's Fordham Fever Friday, the first of four shopping events in the neighborhood.

The initiative was created by the Fordham Road Business Improvement District, and is designed to promote local business and keep shoppers happy and encouraged to spend money on hot days. The series will feature events such as storytelling, art displays and live musical performances. With nearly 300 stores in the shopping district, business owners say they think the new initiative is a good thing.

Fordham Fever Friday takes place on the first Friday of every month, from 11 a.m. to 4 p.m.

Fordham Road Business Improvement District