THE BRONX - Planned Parenthood has birthed a new idea to lower high rates of unintended pregnancies in New York City. 

The "I'm On It" campaign launched in the Bronx, and will serve as a model for the rest of the boroughs. 

The goal is to get more women and men to consistently use birth control. 

The ads also aim to educate young people about the different types of birth control available so they can find something that best suits their lifestyle.