Planned Parenthood launches ‘I’m On It’ pregnancy campaign in the Bronx
THE BRONX - Planned Parenthood has birthed a new idea to lower high rates of unintended pregnancies in New York City.
The "I'm On It" campaign launched in the Bronx, and will serve as a model for the rest of the boroughs.
The goal is to get more women and men to consistently use birth control.
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The ads also aim to educate young people about the different types of birth control available so they can find something that best suits their lifestyle.