THE BRONX - Political experts are insisting the Latino vote will significantly sway the race for New York City mayor.

Experts say Hispanics could make up nearly a quarter of all potential voters this November, proof of which lies in candidates' heavy focus on this crucial population.

According to the latest Census, more than half of all residents identify themselves as Hispanic in the Bronx alone.

Furthermore, a local advocate for Latino voting says primary turnout is historically low, but that larger numbers will turn out for the general election.