THE BRONX - A new ad campaign has been launched to promote safe sex in the gay community.

The Kiss and Tell campaign is meant to encourage young African-American and Latino men to have open, honest talks about past partners and their current HIV status. Ads will be displayed on phone kiosks throughout the city.

According to the New York City Health Department, minority men made up more than three-fourths of HIV diagnoses in 2010.

The campaign is being run by the Gay Men Health Crisis group. The timing of campaign?s debut coincides with LGBT Pride Month, which begins in June.