Local businesses in Fordham are encouraging shoppers to buy locally, with special deals being offered in time for the holidays.
The Sparkling Heart of Fordham event was held last night on Fordham Road. Children got to meet Santa and local businesses offered discounts to shoppers. Coupons for 10 percent off were available in more than 68 stores.
Business owners say they look forward to both the boost in business and helping people finish their holiday shopping.
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The event was partially sponsored by News 12 The Bronx.