Word on the Street: Washing jeans

Viewers weigh in on trending topics in our Word on the Street segment. (5/21/14)

THE BRONX - When was the last time you washed your jeans? Last week? Yesterday?

Either of those answers might be wrong in the eyes of Levi Strauss' CEO Chip Bergh. Bergh says he doesn't wash his jeans at all.

Bergh says putting your jeans in the freezer to kill bacteria is the best way to keep their shape and color.

MORE: Word on the Street

News 12 The Bronx hit the streets to ask residents how often they wash their jeans.

advertisement | advertise on News 12

advertisement | advertise on News 12