THE BRONX - When was the last time you washed your jeans? Last week? Yesterday?

Either of those answers might be wrong in the eyes of Levi Strauss' CEO Chip Bergh. Bergh says he doesn't wash his jeans at all.

Bergh says putting your jeans in the freezer to kill bacteria is the best way to keep their shape and color.

News 12 The Bronx hit the streets to ask residents how often they wash their jeans.