Montclair ice cream shop to change ‘sexy’ cow logo after outcry

Posted: Updated:
The Dairy Air logo was deemed to be "sexist." The Dairy Air logo was deemed to be "sexist."
MONTCLAIR -

An Essex County ice cream shop is changing its logo of a cartoon cow with a pronounced derriere after the play on words drew complaints that it was sexist.

Montclair studio and gallery owner Amy Tingle accused Dairy Air Ice Cream of sexualizing women to sell ice cream. The logo shows a female cow with her rear exposed eating ice cream.

Tingle, who owns Creativity Caravan, wrote in an open letter to the community that she was "repulsed and offended,” according to published reports.

“This kind of marketing scheme is the reason we currently have a sexual predator in the White House,” Tingle wrote.

The logo was not visible outside the store. But it was inside on furniture, walls and cups.

The store's manager, Natalie DeRosa, wrote on Facebook that Dairy Air Ice Cream takes the complaints seriously and is working "to change the cow to be more fun and less sexy."

The Associated Press wire services contributed to this report.

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