IHOP temporarily rebrands as IHOb

Posted: Updated:
SOUNDVIEW -

IHOP is going from flipping pancakes... to burgers.

The International House of Pancakes announced Monday that it's temporarily rebranding itself as IHOb.

The "B" in IHOb stands for burgers.

IHOP will not be dropping its iconic breakfast brand, but rather wants customers to know that they're also open for lunch and dinner.

The logo has already been changed on the front page of the business's website. 

Customers have had mixed reviews of the name change, with some arguing that IHOP is a breakfast place while others have stated their excitement over the new menu. 

IHOP confirmed the name change is only temporary.

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