House of Goal to bring World Cup celebration to Brooklyn
House of Goal, billed by organizers as New York’s largest soccer culture festival, will open July 3 in Industry City and run through July 19.
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As World Cup excitement builds across the New York metropolitan area, a new soccer-themed festival is preparing to welcome fans in Brooklyn.
House of Goal, billed by organizers as New York’s largest soccer culture festival, will open July 3 in Industry City and run through July 19.
The free event is designed to celebrate the global culture surrounding soccer through watch parties, food, art, fashion and live entertainment.
“It’s all about creating environments where we can enjoy ourselves with family and friends,” said Ilan Telmont, founder of House of Yes, which is helping produce the event.
Workers are putting the finishing touches on the space, which organizers say will serve as a family-friendly World Cup pop-up experience.
In addition to screening matches on a large outdoor screen, the festival will feature youth soccer clinics, summer camps, street soccer matches and live podcast recordings.
“It’s not centered around any one game,” Telmont said. “It’s really meant to embrace the culture of soccer.”
Food will also play a major role in the festival.
Twelve vendors are expected to offer dishes inspired by countries from around the world.
“Food is such a huge component of these events,” said Brooklyn-based Michelin-starred chef Akhtar Nawab. “We wanted to create a global palate that reflects the spirit of the World Cup.”
Organizers say the event aims to create an international experience that mirrors the diversity of the tournament and its fans.
The event will be located at 51 34th St., Brooklyn, NY 11232.
Registration for House of Goal is free and available online.
