Passaic County updates veteran ID card discount program
County seeks to expand business participation and increase awareness among eligible veterans.
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Passaic County officials have updated a program that provides honorably discharged veterans with free county-issued identification cards that can be used for discounts and special offers at participating businesses.
According to Danielle Ireland-Imhof, the Passaic County Clerk, the changes were shaped in part by feedback from local veterans who participated in a focus group earlier this year. Participants shared suggestions on how to make the program more visible and useful.
As part of the update, participating businesses will be designated as "Veteran Friendly Businesses" and provided with newly designed decals to help veterans identify locations that honor the card. The clerk's office is also working to recruit additional business partners and expand outreach efforts.
"Service deserves to be recognized in meaningful ways," Ireland-Imhof said in a statement. "We listened directly to our veterans about how this program could better serve them."
The county said the effort is intended to expand the network of participating businesses and make it easier for eligible veterans to learn about and obtain the identification card.
