A bold attempted robbery at a jewelry store in one of the Bronx’s busiest shopping districts was stopped in its tracks Thursday afternoon, ending with three suspects in custody and a heavy police presence on the scene.

The incident unfolded at Greenyes Jewelry on Fordham Road, where police say three masked men tried to rob the store in broad daylight - a shocking act given that recent city data shows robberies in the area have dropped by nearly 30% over the past month.

In video obtained from a witness, crowds can be seen quickly gathering outside the store as the situation unfolded. Moments later, several NYPD officers can be seen rushing into the store. A man in handcuffs is later seen lying on the ground, surrounded by police.

Jenny, a local resident who was inside the store at the time of the incident, described the chaos.

"[The men] have half their faces covered. They got inside and they were enraged. I got scared when I saw them draw a gun- I just knew they would start shooting." she said.

Police tell News 12 that all three suspects were arrested and that guns were recovered at the scene. No injuries have been reported at this time. The investigation remains ongoing as authorities work to determine what led up to the attempted robbery and whether the suspects are connected to any other crimes in the area.