The Crayola company may be known for its colorful crayons, but the company is now getting into a new venture – flowers.

Crayola announced Tuesday the launch of “Crayola Flowers” – an online flower shop selling bouquets and boxes of flowers.

The company says the online site will also double as a fundraiser platform. Ten to 50% of sales will be going to charity. Nonprofit organizations will also be able to use it as part of their own fundraising campaigns.

Crayola also says that it will also be rolling out a mobile flower truck to set up at different events for fundraising.