The annual Three Kings Day parade will be held virtually this year due to the ongoing coronavirus pandemic.

Every year, Jan. 6 marks a special tradition within many Hispanic and Latino communities.

El Museo Del Barrio normally holds a parade for the holiday on the streets of East Harlem, but the whole party will be online for 2021.

“The idea is to collectively celebrate our strength,” says Director of Community Affairs for El Museo Del Barrio Ana Chireno. “This year’s parade is an homage to exactly that—the resiliency our people have shown in response to this pandemic, but also the injustices that the pandemic revealed.”

Chireno hopes people will stream the celebration with the same vibrant energy they normally do.

She says residents should wear costumes and crowns so everyone feels honored like the honorees.

More than a dozen people are being honored for Three Kings Day this year, including journalist and scholar activist Rosa Clement, the first Latino CUNY Chancellor Felix Matos Rodriguez and community organizer Edmundo Martinez.

There will also be a parrando streaming live from Puerto Rico and a new animated piece with South Bronx’s own Puerto Rican star Tita.