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EXCLUSIVE: Cellphone store employee speaks out after violent robbery caught on camera in Soundview

Three unidentified men approached 44-year-old employee, Arshad, forced him to the ground and threatened him as they demanded money and phones.

Natalie Hernandez

Jan 7, 2026, 6:50 AM

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Police are asking for the public’s help identifying a group of men wanted in connection with a robbery pattern targeting cellphone stores in The Bronx.

One of the robberies happened at a Total Wireless store on Westchester Avenue on Dec. 3.

Three unidentified men approached 44-year-old employee, Arshad, forced him to the ground and threatened him as they demanded money and phones.

Surveillance video shows the moments the suspects went through the victim’s pockets, dragged him into a bathroom and punched him multiple times in the face. They are also caught on camera forcing open the register and taking cash while continuing to search the store for phones.

Arshad suffered minor injuries to his face and hands and was treated at the scene by EMS.

Police believe the suspects are responsible for another robbery in West Farms that happened on Nov. 13. They say two of the suspects forcibly stole cellphones from a woman working at another cellphone store.

Anyone with information is asked to contact the NYPD’s Crime Stoppers Hotline at 1-800-577-TIPS.

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