Looking for the perfect gift isn't always easy. Some people turn to a classic gift card but others say getting a gift card isn't personal enough.

“I love to give gift cards because they can get whatever they need,” Audrey Simon says.

Some consumers say they prefer to give real presents because they are more personal. Others say buying gift cards is perfect if stores are too crowded and lines are too long.

The Federal Trade Commission stresses the importance of buying gift cards from reputable merchants, always looking at the fine print and making sure codes haven't already been scratched off.