Google making some changes to help reduce spam

The changes go into effect in February.

News 12 Staff

Oct 4, 2023, 1:10 PM

Updated 232 days ago

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Google is making some changes to help reduce spam.
It is adding new requirements for bulk senders, defined as those who send more than 5,000 messages to Gmail addresses in a day.
They will have to authenticate their addresses, stay below a spam rate threshold, offer a one-click unsubscribe button in their emails, and process the unsubscribe request within two days.
The changes go into effect in February.
Google announced Yahoo will implement the same changes.


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