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Dangerous heat continues today in the Bronx for the first day of summer

New campaign urges residents to explore the South Bronx

A new city campaign is encouraging residents to explore the hidden treasures of the South Bronx and Riverdale. The goal of the campaign is to get residents to enjoy all that the two neighborhoods have

News 12 Staff

May 23, 2015, 1:06 AM

Updated 3,317 days ago

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A new city campaign is encouraging residents to explore the hidden treasures of the South Bronx and Riverdale.
The goal of the campaign is to get residents to enjoy all that the two neighborhoods have to offer. 
The campaign urges residents to check out local spots such as the unique comic shop Magnum, Riverdale Park along the Hudson River, and Lloyd's Carrot Cake shop.
Ads promoting the campaign will be posted all over the city at bus stops and on cabs.


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