Businesses that were in the state's COVID-19 red zones are trying to get back on their feet and an initiative by the Flatbush Jewish Community Coalition is hoping to help them with that.
Shlomi Eichler is hoping his Judaica store Eichlers will get a boost in sales as the holidays approach.
The multi-generational family business suffered a devastating blow when Gov. Andrew Cuomo marked the area a red zone.
After receiving frantic calls, emails and texts from business owners, the Flatbush Jewish Community Coalition stepped in with its Red Zone Rise Up initiative.
The campaign aims to remind resident to shop local.
The FJCC believes a healthy business district leads to a vibrant community.
Since the start of the initiative, some business owners say they've seen an uptick in traffic.