The Bronx is remembering the owner of Mike's Deli, the popular shop that is a staple for celebrities, athletes and politicians.

Mike Greco passed away Wednesday night. He was 89 years old. His family says he will remembered for his work ethic and as a Bronx legend.

Greco's family says he came to the U.S. with his twin brother and just $50 in his pocket. He eventually opened Mike's Deli, making iconic sandwiches for more than 50 years.

Greco's daughter Louisa says his father outworked others and encouraged competition, saying it brought more people to the community.

"My pop was always there for me all my life and anytime I needed something pop was there, so that's what makes a good dad. A good dad is there for his children, and my dad has been there for me always, so I'm very lucky," says Louisa Greco.

Many people at the Arthur Avenue Retail Market Thursday offered condolences to the Greco family.

"My pop started breakfast with prosciutto and sometimes a shot Cognac ... but he lived to 89 and three quarters so he did everything right," says Louisa Greco.

A viewing will be held Sunday at Lucia Brothers Funeral Home. Greco leaves behind four children and five grandchildren.