Best of the Bronx: Society of Scent in Mott Haven

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THE BRONX -

A unique Bronx business has customers stopping to smell something other than roses. 

Jean-Claude Deville is a chemist from "Society of Scent" in Mott Haven. He creates fragrances inspired by nature inside the borough's only private scent lab.

"To create a scent, you need a story. You need a reason," he told News 12

Society of Scent's creative director Beatrice Dupire started the unique scent perfumery with three other entrepreneurs. She says the company will have a digital platform later this winter. 

Their latest creation is a Valentine's Day-inspired fragrance called "Fabruary 14." Each bottle packs the scent of 1,000 roses. 

The company plans to share the love with programs and workshop about fragrances for the Bronx community.

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